Thu. Sep 16th, 2021

NEW DELHI: With the Indian economy fast recovering from the clutches of the Covid-pandemic, the Times Group has come up with a ‘Back2Business’ seminar series along with Boost Media International to help businesses across the country to re-connect with their customers fast. The virtual seminar series is being conducted in Delhi NCR from September 14–18.
Back2Business is a free 30-minute face-to-face virtual consultation where the Times Group team will present the businesses with marketing solutions that can be tailored for each business, using the extensive reach of The Times Group’s brands. During the presentation, there will be creative examples and strategies shown, which will help reconnect with customers, attract new business and recharge sales. Participants could also talk face-to-face virtually with the Times team about their own business and marketing challenges and let tailor a solution for their business, by the Times team.

Last year, India was amongst the worst-performing major economies with its growth forecast being a ‘gigantic down-grade’ and India Inc’s profits going down by at least 15-18%. Over 10,000 companies had shut down voluntarily due to the pandemic and the consumer confidence took a dent during the period. However, after an unexpected year due to a pandemic-induced economic downturn, there are positive indicators showing that India is ready to bounce back with a bang.
The overall Business Confidence Index in India touched a decadal high of 74.2 points in the December quarter, as per Ficci and the year-on-year GDP growth moved into the positive territory at 2.1% in Q1 of 2021. In April-June, GDP grew at 20.1% year-on-year.
With this back-ground, Back2Business is offering customized advertising and marketing packages to put businesses on the fasttrack of growth. During the virtual seminars, Times Group executives will help businesses choose the right media packages as per marketing needs and these packages could be consumed anytime during the current financial year, even during the peak season.
The dates for the seminar are: September 14 – 18, Delhi NCR; September 20 – 25, Bangalore; September 21 – 22, Chandigarh.


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